The Challenge
The key challenge was creating a business from scratch, developing the IP, the pedegogy and establishing the marketing message that needed to be communicated to a yet to be established market profile
CAC was tasked with creating an MBA-level program covering a range of disciplines that can be marketed to the franchise industry, both at the franchisor and franchisee
The key challenge was creating a business from scratch, developing the IP, the pedegogy and establishing the marketing message that needed to be communicated to a yet to be established market profile
The program is ongoing; however, the key marketing message has been created together with a comprehensive program covering a range of subject matter, including entrepreneurship, marketing communication theory, leadership, etc. We also presented at a franchise expo and anticipate that 2026 will be the launch date for the program to the market
The client is extremely happy with what we created, as evidenced by tegh imbedded video on his website. it is not a question of getting the program out into teh market place
"Client testimonial"
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